top of page

I have 20+ years of experience making websites and apps beautiful and easy to use.

Visual Director

Big Brands I've Helped

SENIOR VICE PRESIDENT AT NORTHERN TRUST

Meredith's attention to detail, and ability to adapt designs sometimes with little Product input ensured our program conveyed a vision that resonated across all stakeholders.

 

Meredith’s ability to turn complex ideas into intuitive, user-friendly outcomes have been noted at the highest levels of our organizational stakeholders. 

Project Highlights

To learn more about how I can help your team improve your website or app, contact me at uxBEEZ. 

GM.COM

I served as the interim UX Director from 2020-2022  for GM.com at McCann Worldgroup while it was General Motor's Agency of Record. I worked with cross-functional teams at McCann and GM to improve navigation, the Home page layout, and helped to increase content consumption on GM.com, GMFleet.com, and other GM websites.

 

I also helped research teams create detailed customer journey maps for shoppers, OnStar users, and other GM initiatives. 

GM_2022-Website.jpg

GM FINANCIAL CALL CENTER AMAZON IVR "CHAT BOT"

The call-in experience for borrowers to obtain information and make routine inquiries needed to be modernized and improved.

 

I led working sessions with customer service and tech teams, interviewed call center agents, and developed a series of caller workflows for Amazon's interactive voice response (IVR) and chatbot.

Sample IVR Workflow.png

ONE MAIN FINANCIAL BRANCH SEARCH

A powerful branch search goes beyond finding an address. Search results for OneMain Financial needed to highlight branch hours, key services, 3D tours, COVID-19 policies, special offers, FAQs, and set the tone for the unique customer experience.

OneMain Financial Branch Search.jpg

LINKS

uxBEEZ.com

App design, web design, copy writing, research and more

An Old-fashioned Blog

My take on the world around us, with some advice thrown in... written by a human, and without ads and pop-ups at every scroll

 

BunnyandCarrot.com

Children's books in print and audio via Audible

CONTACT ME

Your message has been sent.

©2025 Meredith Bezak

All copyrights and trademarks belong to their respective owners.
Your information is not tracked or stored unless you contact me. 

bottom of page